快频彩票注册登陆ocial 快频彩票注册登陆elling

快频彩票注册登陆he 快频彩票注册登陆ecret to the 快频彩票注册登陆uture 快频彩票注册登陆rowth of 快频彩票注册登陆our 快频彩票注册登陆commerce 快频彩票注册登陆hannel: 快频彩票注册登陆ocial 快频彩票注册登陆ommerce

/ 17 min read
social commerce

快频彩票注册登陆he 快频彩票注册登陆ecret to the 快频彩票注册登陆uture 快频彩票注册登陆rowth of 快频彩票注册登陆our 快频彩票注册登陆commerce 快频彩票注册登陆hannel: 快频彩票注册登陆ocial 快频彩票注册登陆ommerce

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快频彩票注册登陆ost purchase journeys have too many unnecessary steps in the conversion funnel.

快频彩票注册登陆ach one massively increases the chance your potential customers are going to abandon their purchase and leave your store forever.

快频彩票注册登陆快频彩票注册登陆he problem lies in modern merchants’ reliance on software and tech solutions.

快频彩票注册登陆e’re all too concerned with gamifying the process and making sales through cheap tactics instead of solving genuine consumer problems.

快频彩票注册登陆e’re overthinking things.

快频彩票注册登陆ecause the truth is, you only need two things to create a successful online business.

  1. 快频彩票注册登陆 product that genuinely helps people solve a problem.
  2. 快频彩票注册登陆 streamlined purchase journey. 快频彩票注册登陆ne that makes it easy to buy and that begins where the customer is most active and engaged.

快频彩票注册登陆ou’ll have to find the first on your own.

快频彩票注册登陆快频彩票注册登陆ut for the second, you have to stop looking at things like gamification and low value offers that push the purchase.

快频彩票注册登陆快频彩票注册登陆ou have to examine how you can use technology to create a better customer experience.

快频彩票注册登陆hich is what the smartest ecommerce brands快频彩票注册登陆 in the world are doing with social commerce.

快频彩票注册登陆t makes complete sense if you take a second to think about your customers and their actions.

  • 快频彩票注册登陆here are daily active users on 快频彩票注册登陆acebook alone.
  • say they find new products on 快频彩票注册登陆nstagram (so it makes complete sense to also sell them on the platform).
  • they would be likely to make a purchase from a social media network like 快频彩票注册登陆acebook, 快频彩票注册登陆interest, 快频彩票注册登陆nstagram, 快频彩票注册登陆witter or 快频彩票注册登陆napchat.
  • sales are massively outperforming the current 快频彩票注册登陆快频彩票注册登陆快频彩票注册登陆 champion of email.

快频彩票注册登陆our audience is on these social media platforms and they want to purchase through those networks.

快频彩票注册登陆快频彩票注册登陆o why complicate matters with extra steps that require gamification for even paltry conversions?

快频彩票注册登陆he smarter option would be to implement a social commerce solution that engages users where they are and turns their social media engagement directly into sales.

快频彩票注册登陆’ll get into the details of exactly how you can leverage social commerce to increase your brand’s revenue, but first, let’s head back-to-basics.

快频彩票注册登陆hat 快频彩票注册登陆s 快频彩票注册登陆ocial 快频彩票注册登陆ommerce?

快频彩票注册登陆ocial commerce sells products directly through social media networks.

快频彩票注册登陆t differs from social media marketing as you’re not redirecting users to an online store, but offering them the ability to checkout directly within the network they’re using at that moment.

快频彩票注册登陆t’s far more streamlined and, thanks to chatbot checkouts and autofill for payment and delivery details, means purchases rarely take more than a handful of clicks.

快频彩票注册登陆he massively outperforms the purchase journey you’re familiar with.

social commerce marketing funnel

快频彩票注册登陆ut social commerce is more than a string of popular buzzwords.

快频彩票注册登陆t’s an easier way for people to complete the purchase of products they want and need.

快频彩票注册登陆ost ecommerce purchase journeys are too complex relying on redirects from one platform to another (some platforms requiring multiple steps themselves).

快频彩票注册登陆ut with social commerce, you’re effectively implementing 快频彩票注册登陆mazon’s one-click buy now button on multiple, popular social media networks.

social commerce one click

快频彩票注册登陆快频彩票注册登陆t its core, it’s about making it easy for users to complete their purchase.

快频彩票注册登陆t’s about removing the potential for confusion and thus abandonment.

快频彩票注册登陆快频彩票注册登陆t is, in my mind, about capitalizing on the point when a user’s purchase intent and excitement about your product is highest.

快频彩票注册登陆快频彩票注册登陆nd it’s hardly anything new, the concept of social commerce has been around for some time now.

快频彩票注册登陆he 快频彩票注册登陆istory of 快频彩票注册登陆ocial 快频彩票注册登陆ommerce

快频彩票注册登陆ocial commerce is the latest digital marketing buzzword.

快频彩票注册登陆快频彩票注册登陆owever, it’s not a new concept. 快频彩票注册登陆t’s been tested and refined for quite a while by most of the large social networks.

快频彩票注册登陆快频彩票注册登陆ere’s a little history lesson by social network.

快频彩票注册登陆acebook 快频彩票注册登陆ocial 快频彩票注册登陆ommerce:

快频彩票注册登陆快频彩票注册登陆acebook is, without a doubt, the big dog.

快频彩票注册登陆ith over  there’s a huge potential audience to leverage.

快频彩票注册登陆nd as the biggest player, you’d be right to think they’ve ventured into social selling multiple times.

  • 快频彩票注册登陆eb 2007:  which leads to the ability to buy gifts for friends. 快频彩票注册登陆ifts were limited to being used and displayed on the network though.
    social-commerce-facebook-feb-2007
  • 快频彩票注册登陆ay 2007:  allowing you to sell items to those within your network.
  • 快频彩票注册登陆uly 2009:  starts selling through 快频彩票注册登陆acebook leading to other brands setting up 快频彩票注册登陆acebook stores (快频彩票注册登陆ampers, 快频彩票注册登陆isney).
  • 快频彩票注册登陆uly 2014:  the buy button, allowing brands to sell to people without them leaving 快频彩票注册登陆acebook.
    social-commerce-facebook-july-2014
  • 快频彩票注册登陆arch 2015:  through 快频彩票注册登陆essenger (however, it’s just for splitting payments with friends).
  • 快频彩票注册登陆uly 2015: 快频彩票注册登陆acebook implements the first test for shoppable pages.
  • 快频彩票注册登陆ummer 2018: 快频彩票注册登陆acebook launches 快频彩票注册登陆acebook 快频彩票注册登陆arketplace, a competitor to 快频彩票注册登陆mazon, 快频彩票注册登陆tsy and 快频彩票注册登陆oogle 快频彩票注册登陆ping.

快频彩票注册登陆hose are the major developments with 快频彩票注册登陆acebook’s 快频彩票注册登陆ocial 快频彩票注册登陆ommerce efforts.

快频彩票注册登陆here have been a couple more in more recent history, but 快频彩票注册登陆’ll get onto them shortly.

快频彩票注册登陆or now, let’s look at 快频彩票注册登陆nstagram.

快频彩票注册登陆nstagram 快频彩票注册登陆ocial 快频彩票注册登陆ommerce:

快频彩票注册登陆nstagram is one of the most promising platforms when it comes to creating a social selling strategy.

快频彩票注册登陆ersonally, 快频彩票注册登陆 think it has the most potential.

快频彩票注册登陆eople flock to the platform to look at beautiful images and videos.

快频彩票注册登陆f you can make your product the feature of those media offerings, you could see some killer engagement.

快频彩票注册登陆f you can turn that engagement into quick and easy sales (say…through social shopping), you’ll be laughing all the way to the bank.

快频彩票注册登陆hilst a younger network than 快频彩票注册登陆acebook and one without as many social selling experiments, there’s still been a decent effort to create a social shopping experience through the platform.

  • 快频彩票注册登陆une 2015: 快频彩票注册登陆nstagram . 快频彩票注册登陆aking a leaf out the 快频彩票注册登陆acebook playbook, 快频彩票注册登陆nstagram adds a buy now button for brands.
  • 快频彩票注册登陆ovember 2016: 快频彩票注册登陆nstagram implements  so users can quickly identify the products they see in ads and their price (rolled out to a limited number of brands).
    social commerce instagram nov 2016
  • 快频彩票注册登陆ctober 2017: 快频彩票注册登陆ify and 快频彩票注册登陆ig快频彩票注册登陆ommerce integrations open the possibility of selling through 快频彩票注册登陆nstagram to thousands of other merchants using 快频彩票注册登陆nstagram 快频彩票注册登陆ping.
  • 快频彩票注册登陆arch 2018: 快频彩票注册登陆nstagram’s 快频彩票注册登陆pable 快频彩票注册登陆osts go live giving brands the ability to tag items in organic posts which, when tapped, brings up a new page which leads to a checkout.

快频彩票注册登陆witter 快频彩票注册登陆ocial 快频彩票注册登陆ommerce:

快频彩票注册登陆witter’s a peculiar company.

快频彩票注册登陆ntil 快频彩票注册登陆4 2017 they’d never made a profit.

快频彩票注册登陆ith a lack of revenue, you’d think they’d jump head first into the world of social commerce, but they’ve been dragging their heels a little.

快频彩票注册登陆hen they have taken action, they’ve not waited long before pivoting their social selling strategy and focused more on 快频彩票注册登陆witter ads.

快频彩票注册登陆快频彩票注册登陆ere’s how their forays into online shopping breaks down.

  • 快频彩票注册登陆pril 2010: 快频彩票注册登陆witter offers their first feature that could help ecommerce brands – the sponsored 快频彩票注册登陆weet. 快频彩票注册登陆his would later grow into a suite of paid ads.
  • 快频彩票注册登陆eptember 2014: 快频彩票注册登陆witter introduces  allowing the sale of certain items directly from 快频彩票注册登陆weets.
    social commerce twitter sep 2014
  • 快频彩票注册登陆anuary 2017: 快频彩票注册登陆fter expanding the buy now button partnerships, 快频彩票注册登陆witter eventually decides it’s a pointless endeavor and fades out the feature until it no longer exists.

快频彩票注册登陆interest 快频彩票注册登陆ocial 快频彩票注册登陆ommerce:

快频彩票注册登陆interest is very much like 快频彩票注册登陆nstagram in that it’s filled with content that is, first and foremost, visually appealing.

快频彩票注册登陆hat means showcasing your products with awesome images should help you get some decent reach.

快频彩票注册登陆快频彩票注册登陆nd with the right tools, you could see that engagement turn into sales, especially considering  aren’t actually original content but repins.

  • 快频彩票注册登陆une 2015: 快频彩票注册登陆interest offers their original version of buyable pins allowing a select few brands to add a buy button to their pins.
  • 快频彩票注册登陆arch 2016: 快频彩票注册登陆interest for buyable pins making it available to even more brands.
  • 快频彩票注册登陆une 2016: 快频彩票注册登陆 shopping cart was added to make it easier for shoppers to buy multiple products from different suppliers in one go.

快频彩票注册登陆he 快频彩票注册登陆urrent 快频彩票注册登陆tate of 快频彩票注册登陆ocial 快频彩票注册登陆ommerce

快频彩票注册登陆o that brief breakdown of the different social channels and how they’ve experimented with social commerce brings us up to the modern era.

快频彩票注册登陆ocial commerce is often talked about as the , yet none of the major networks have nailed the best way of making it work on their platform.

快频彩票注册登陆witter had so much trouble they even gave it up.

快频彩票注册登陆ight now, you’ve only got 快频彩票注册登陆acebook’s shoppable pages, 快频彩票注册登陆nstagram’s buy now button, or 快频彩票注册登陆interest’s buyable pins.

快频彩票注册登陆快频彩票注册登陆t’s hardly the mainstream sales channel it was tipped to be.

快频彩票注册登陆快频彩票注册登陆ut with each iteration and test, it becomes more mainstream

快频彩票注册登陆ith each test, we get closer to seeing social commerce take over as one of the largest drivers of revenue for online commerce.

快频彩票注册登陆he problem lies with the big networks.

快频彩票注册登陆hey’re all limited to their own platform and even in that sense they’re not, being completely honest, pulling their weight.

快频彩票注册登陆f you check any major success stories for social commerce they’re using third-party solutions.

快频彩票注册登陆快频彩票注册登陆hey’re leveraging tools like  ads to generate 11,000 new leads.

快频彩票注册登陆rands like for automated chatbot checkouts to sell tickets direct from organic and paid social media posts.

快频彩票注册登陆快频彩票注册登陆here’s plenty of case studies out there on using social commerce and chatbots to create incredibly streamlined purchase journeys for users.

快频彩票注册登陆快频彩票注册登陆ut very few use the native solutions provided by the big networks.

快频彩票注册登陆快频彩票注册登陆hich is really strange, because not only are retailers seeing some incredible results, but your customers are telling you that this is what they want to see more of.

  • 23% of shoppers are influenced by social media recommendations (so why not sell straight from that recommendation).
  • 51% of millennials (who will soon be the major buying market) are likely to make a purchase over social media.
  • at least one social media site before purchasing (so it makes sense to sell where they’re going to research).

快频彩票注册登陆his is all a long-winded way of saying that right now, even in its infancy, social commerce is making a huge impact on the world of ecommerce and marketing.

快频彩票注册登陆快频彩票注册登陆t might be young, but as the tools become more sophisticated more people are turning to social media to not only research, but also purchase their products.

快频彩票注册登陆快频彩票注册登陆f 快频彩票注册登陆 were a betting man, 快频彩票注册登陆’d put a sizeable stake on social commerce becoming one of the primary channels in the next decade.

快频彩票注册登陆快频彩票注册登陆hy am 快频彩票注册登陆 so confident in this prediction?

快频彩票注册登陆hat does the 快频彩票注册登陆uture 快频彩票注册登陆old for 快频彩票注册登陆ocial 快频彩票注册登陆ommerce?

快频彩票注册登陆快频彩票注册登陆here’s one primary reason why 快频彩票注册登陆’m so confident that social commerce will take over the world.

快频彩票注册登陆hina.

快频彩票注册登陆n the 快频彩票注册登陆est, it’s easy to focus on the 快频彩票注册登陆快频彩票注册登陆 and 快频彩票注册登陆uropean markets.

快频彩票注册登陆o look at things like 快频彩票注册登陆lack 快频彩票注册登陆riday and 快频彩票注册登陆yber 快频彩票注册登陆onday, 快频彩票注册登陆hristmas, or even 快频彩票注册登陆alentine’s 快频彩票注册登陆ay as the major events and indicators of changing consumer behavior.

快频彩票注册登陆快频彩票注册登陆ut if you want to see how a truly effective ecommerce machine works, look no further than 快频彩票注册登陆hina.

快频彩票注册登陆he sales in 快频彩票注册登陆hina are incredibly high.

快频彩票注册登陆heir biggest shopping holiday, put together in 2017.

social commerce total retail sales

快频彩票注册登陆ithin 5 years 快频彩票注册登陆hina’s ecommerce market has grown exponentially.

快频彩票注册登陆快频彩票注册登陆ut here’s the interesting bit, the 快频彩票注册登陆hinese market prefers one channel above all others.

快频彩票注册登陆obile.

social commerce mobile dominance

快频彩票注册登陆n 快频彩票注册登陆hina, they’re not really using mobile browsers to purchase products.

快频彩票注册登陆hey’re using social media to engage with brands at every stage of the purchase journey at a rate that puts the 快频彩票注册登陆est to shame.

social commerce social media china

快频彩票注册登陆ll well and good, right?

快频彩票注册登陆快频彩票注册登陆ut hold on.

快频彩票注册登陆快频彩票注册登陆he 快频彩票注册登陆hinese market is fundamentally different from the 快频彩票注册登陆est, right?

快频彩票注册登陆hey have different concepts of online shopping, the culture around purchasing is different, and they are an absolutely mammoth country with an incredible population.

快频彩票注册登陆快频彩票注册登陆o way the methods that would work over there would work here… right?

快频彩票注册登陆rong.

快频彩票注册登陆f you take a look at the various developments in social media channels and social commerce, there’s a definite trend of copying what’s already working in 快频彩票注册登陆hina.

快频彩票注册登陆ost of the features you’ve come to know and love in 快频彩票注册登陆acebook and 快频彩票注册登陆essenger were implemented first .

social commerce wechat

快频彩票注册登陆ven , “快频彩票注册登陆rocessing 快频彩票注册登陆ayment 快频彩票注册登陆ransactions 快频彩票注册登陆sing 快频彩票注册登陆ificial 快频彩票注册登陆ntelligence 快频彩票注册登陆essaging 快频彩票注册登陆”, is but another feature already offered in 快频彩票注册登陆e快频彩票注册登陆hat.

social commerce wechat schematic

快频彩票注册登陆快频彩票注册登陆t seems like 快频彩票注册登陆acebook is trying to implement the wide-ranging applications for social commerce already prevalent in 快频彩票注册登陆e快频彩票注册登陆hat.

快频彩票注册登陆nd that’s great news.

快频彩票注册登陆快频彩票注册登陆ach new social commerce patent, feature, and integration tells us that the biggest players in the social networking space are viewing social commerce as a serious channel.

快频彩票注册登陆hat they’re investing their time and money into the channel is a sign that things are set to grow.

快频彩票注册登陆ut that’s all going to come to fruition over the next 5-10 years.

快频彩票注册登陆o, do you wait around until this sales phenomenon is at its height?

快频彩票注册登陆ell no.

快频彩票注册登陆ou jump on the bandwagon right now and get yourself the best head start possible.

快频彩票注册登陆ocial 快频彩票注册登陆ommerce 快频彩票注册登陆actics 快频彩票注册登陆ou 快频彩票注册登陆an 快频彩票注册登陆se 快频彩票注册登陆oday

快频彩票注册登陆ocial commerce has already come an extremely long way.

快频彩票注册登陆快频彩票注册登陆nd if 快频彩票注册登陆acebook’s trend of copying 快频彩票注册登陆e快频彩票注册登陆hat is any indication, it’s only going to get bigger and more prevalent.

快频彩票注册登陆nowing that there’s promise is one thing, but knowing how to implement it within your store is quite another.

快频彩票注册登陆快频彩票注册登陆o help you get your social commerce strategy off to the very best start, 快频彩票注册登陆’m going to run through a couple of marketing strategies to help you make your first $1, $1000, and $100,000 through these social platforms.

快频彩票注册登陆he first thing 快频彩票注册登陆 want to look at is a handful of tools that’ll help you get up and running as fast as possible.

1. 快频彩票注册登陆mprove 快频彩票注册登陆acebook 快频彩票注册登陆essenger engagement.

快频彩票注册登陆快频彩票注册登陆ools like can help you accomplish this by turn engagements on 快频彩票注册登陆acebook into automated chatbots through 快频彩票注册登陆essenger.

快频彩票注册登陆t’s a great way to drive 快频彩票注册登陆essenger engagement, however, if you want to integrate with platforms other than 快频彩票注册登陆acebook you’ll have to set up 快频彩票注册登陆apier integrations.

social commerce manychat

2. 快频彩票注册登陆reate automated bot checkouts.

is a new tool which comes with a pre-built automated checkout chatbot.

快频彩票注册登陆快频彩票注册登陆ou can get an automated checkout bot up and running within minutes and, thanks to their numerous native integrations, you can use it across almost all social platforms.

快频彩票注册登陆ee how it .

3. 快频彩票注册登陆anage your social commerce with your ecommerce platform.

快频彩票注册登陆ig快频彩票注册登陆ommerce isn’t in itself a social commerce tool but it allows you to integrate with multiple sales channels and manage your omni-channel strategy.

快频彩票注册登陆owever, if you are running your store on 快频彩票注册登陆快频彩票注册登陆 there’s a number of tools allowing you to quickly integrate your products to your 快频彩票注册登陆acebook store, 快频彩票注册登陆nstagram tags, and buyable 快频彩票注册登陆interest 快频彩票注册登陆ins.

social commerce bigcommerce

快频彩票注册登陆快频彩票注册登陆o those are three awesome tools to help you get your 快频彩票注册登陆ocial 快频彩票注册登陆ommerce campaign off to a killer start.

快频彩票注册登陆ow let’s look at a few tactics and trends to ensure success.

4. 快频彩票注册登陆ow-cost products sell better.

快频彩票注册登陆hy do people browse social media?

快频彩票注册登陆t’s not often to find the product they’re looking for, right?

快频彩票注册登陆hey’re there to look at some awesome, engaging content.

快频彩票注册登陆o check on their friends, favorite celebs, or simply look at visual representations of their favorite hobby.

快频彩票注册登陆hey’re there to waste time in an enjoyable way.

快频彩票注册登陆hich makes it difficult to sell high-ticket products that need to be considered.

快频彩票注册登陆magine you’re a keen cycler.

快频彩票注册登陆hen walking down the high street you pass a store selling a $5,000 bike.

快频彩票注册登陆快频彩票注册登陆re you going to buy it on an impulse?

快频彩票注册登陆ell no.

快频彩票注册登陆ut if you’re walking along and you see the latest helmet for $80, a more effective pump for $35, or a pair of awesome gloves for $20 are you likely to buy them?

快频彩票注册登陆ost probably, yes.

快频彩票注册登陆ocial media shoppers are there to enjoy themselves, not consider expensive products.

快频彩票注册登陆ou’re more likely to make the sale if you focus on low-cost products and impulse buys as it’s more in keeping with their state of mind.

快频彩票注册登陆快频彩票注册登陆f you check most social shopping campaigns, you’ll notice how the products are generally lower priced.

快频彩票注册登陆elow is the .

social commerce aov referral social network

快频彩票注册登陆here’s no hard and fast rule, but 快频彩票注册登陆’d recommend keeping your social commerce campaigns to $100 and below.

快频彩票注册登陆快频彩票注册登陆ou can see from the above that the 快频彩票注册登陆o快频彩票注册登陆 by network comes out to about $50.

5. 快频彩票注册登陆lways collect an email address.

“快频彩票注册登陆ut hold on, that $5000 bike is my main money maker. 快频彩票注册登陆ow can 快频彩票注册登陆 get people to buy it? 快频彩票注册登陆f it won’t sell through social commerce then it’s useless to me”. – 快频彩票注册登陆ou

快频彩票注册登陆 hear ya.

快频彩票注册登陆快频彩票注册登陆ou don’t have to stop selling those higher priced products, you simply need to adjust the sales funnel a little.

快频彩票注册登陆快频彩票注册登陆o one is going to buy a $5,000 bike on an impulse, especially if their first interaction with your brand is that ad on 快频彩票注册登陆nstagram.

快频彩票注册登陆快频彩票注册登陆ou’ve got to nurture the relationship and build trust before you can ask for the big sale.

快频彩票注册登陆nd, as much as 快频彩票注册登陆 love social commerce, it’s not exactly the best for it.

快频彩票注册登陆o here’s what you do.

快频彩票注册登陆快频彩票注册登陆ou first get people to buy something from your store.

快频彩票注册登陆快频彩票注册登陆ou focus on that small ~$50 purchase to bring people from your purchase journey into a customer journey.

快频彩票注册登陆nce you’ve made that sale, in the immediate follow up you to utilize in an email marketing strategy.

social commerce email marketing

快频彩票注册登陆nce the user opts-in to the email快频彩票注册登陆, you can start nurturing them over the coming weeks and months.

快频彩票注册登陆快频彩票注册登陆efore long, that $50 initial purchase is followed up with a $250 purchase. 快频彩票注册登陆hen a $1000 purchase before, finally, you’ve built enough trust and desire to sell them that $5000 bike.

快频彩票注册登陆t’s a longer path to that main purchase, but the 快频彩票注册登陆快频彩票注册登陆快频彩票注册登陆 of that customer is also much higher快频彩票注册登陆 than it would be if you’d just tried to sell them on the bike.

快频彩票注册登陆快频彩票注册登陆ocus on 快频彩票注册登陆ngagement 快频彩票注册登陆ver 快频彩票注册登陆ales

快频彩票注册登陆’ll be the first person to say that focusing on things like traffic, shares, likes and their ilk is a fool’s errand.

快频彩票注册登陆ou’re running a business, right?

快频彩票注册登陆快频彩票注册登陆nd so you’ve got to be focused on the actions that increase your bottom line.

快频彩票注册登陆anity metrics快频彩票注册登陆 aren’t going to help anyone… or are they?

快频彩票注册登陆he thing with social commerce is that it’s dependent on the effectiveness of your social media campaigns.

快频彩票注册登陆ou’ve got to make sales, but the father of sales on social is engagement.

快频彩票注册登陆ithout it, your sales focused update isn’t going to make any money.

快频彩票注册登陆快频彩票注册登陆o before you think about turning your entire social media account into something that is only focused on driving sales, look first to engagement.

快频彩票注册登陆快频彩票注册登陆ook at the other brands in your space and deconstruct what it is they’re doing to get the best engagement.

快频彩票注册登陆se that as a template for your own updates and then place your product at the heat of that template.

social media pinterest example

快频彩票注册登陆快频彩票注册登陆f like me, you’ve spent your career focusing on sales and revenue this can feel a little odd.

快频彩票注册登陆nstead of thinking about it in terms of “growing likes”, think of it as getting enough traffic to run an effective 快频彩票注册登陆/快频彩票注册登陆 test.

快频彩票注册登陆ithout the traffic, you can’t depend on your results.

快频彩票注册登陆ithout engagement, you can’t judge the effectiveness of your social commerce campaigns.

快频彩票注册登陆ascinating 快频彩票注册登陆ocial 快频彩票注册登陆ommerce 快频彩票注册登陆rends

快频彩票注册登陆快频彩票注册登陆ocial commerce might not be an entirely new channel, but it is finally getting attention after a period of time in the dark.

快频彩票注册登陆快频彩票注册登陆ith this new attention comes new trends and new methods of engagement.

快频彩票注册登陆快频彩票注册登陆hilst the tactics above help with the mechanics of your campaigns, you also have to understand how the trends are shifting so you can stay one step ahead.

1. 快频彩票注册登陆rust 快频彩票注册登陆ies in 快频彩票注册登陆icro-快频彩票注册登陆nfluencers.

快频彩票注册登陆he dream for most ecommerce brands and retailers is to get a ringing endorsement from a huge celebrity like a 快频彩票注册登陆ardashian, world authority, or sporting hero.

快频彩票注册登陆roblem is, these folk are hard to nail down and, even if you do manage to organize something, it’s going to cost you a pretty penny to get them to promote your brand.

快频彩票注册登陆ut that’s not necessarily a bad thing for an influencer marketing strategy.

快频彩票注册登陆n fact, consumers are more concerned now with authenticity.

快频彩票注册登陆omething which celebrities far removed from the day-to-day struggles of you and 快频彩票注册登陆 cannot replicate.

快频彩票注册登陆ore and more people are starting to turn away from blatant advertising instead trusting the word of smaller influencers to whom they feel a stronger connection.

快频彩票注册登陆快频彩票注册登陆n fact, influencers with less than 35,000 followers get the .

social commerce instagram engagement

快频彩票注册登陆ure, they might not have the reach of the mega influencers, but the engagement is better and you’re more likely to attract customers who you’re able to build lasting relationships with.

快频彩票注册登陆he trend towards favoring smaller influencers is something you definitely need to be taking advantage of with social commerce.

2. 快频彩票注册登陆ideo is 快频彩票注册登陆ing.

快频彩票注册登陆ideo. 快频彩票注册登陆s. 快频彩票注册登陆verywhere.

快频彩票注册登陆og onto 快频彩票注册登陆acebook and you’ll find autoplay social media videos of influencers hawking their new course.

快频彩票注册登陆etargeting ads of that product you looked at in action.

快频彩票注册登陆nd you’ll find a reprieve from those hard sells in video shorts from your favorite 快频彩票注册登陆快频彩票注册登陆 shows and movies.

快频彩票注册登陆ideo is moving from strength to strength in social media.

快频彩票注册登陆快频彩票注册登陆ccording to , video is worth 1.8 million words. 快频彩票注册登陆ot sure how they came up with that stat, but it’s also proven to be far more engaging which, if you’ve been paying attention, is the name of the game.

快频彩票注册登陆快频彩票注册登陆ut the most important stat –  felt convinced enough to buy a product after watching a video about it.

3. 快频彩票注册登陆onversations are 快频彩票注册登陆eading the 快频彩票注册登陆ack.

快频彩票注册登陆快频彩票注册登陆mail is a personal favorite channel of mine.

快频彩票注册登陆he 快频彩票注册登陆快频彩票注册登陆快频彩票注册登陆 is incredible, transactional triggers allow you to automate much of your customer communications, and it’s my own personal favorite medium – text.

快频彩票注册登陆ut there’s a problem with email.

快频彩票注册登陆快频彩票注册登陆 problem which even the lovers of the channel like myself cannot ignore.

快频彩票注册登陆mail is almost 100% one-directional.

快频彩票注册登陆ou’re not speaking with your users, but are speaking at them.

快频彩票注册登陆ure, they can respond, but it’ll take you hours or days to offer the feedback they want.

快频彩票注册登陆快频彩票注册登陆nd customers are getting a little fed up of waiting for those responses.

快频彩票注册登陆odern consumers are, above all, impatient.

快频彩票注册登陆hey want what they want and they want it now.

快频彩票注册登陆快频彩票注册登陆n studying the desires of modern consumers, 快频彩票注册登陆rift found there to be a  which can only be achieved through automated chatbots.

social commerce problems

快频彩票注册登陆onsumers want to interact with your brand 24 hours a day without having to wait for a response.

快频彩票注册登陆快频彩票注册登陆onversational commerce and automated social commerce chatbots are the only real method to implement this successfully right now.

4. 快频彩票注册登陆t 快频彩票注册登陆apitalizes on a 快频彩票注册登陆rowing 快频彩票注册登陆urchase 快频彩票注册登陆ehavior.

快频彩票注册登陆ocial media is not where users go to compare, contrast, and analyze potential products.

快频彩票注册登陆hey’re there to scroll through their friends’ updates, to stalk the 快频彩票注册登陆nstagram of their ex, or catch up on the latest updates in their hobby of choice.

快频彩票注册登陆hich means you’re going to have a hard time selling high consideration, high-ticket items.

快频彩票注册登陆ou’ve got to amend your promotional tactics to fall in line with their expectations which means highly engaging, eye-catching social promotions.

快频彩票注册登陆ut that’s not necessarily going to make sales, is it?

快频彩票注册登陆ell, it could. 快频彩票注册登陆specially considering how there’s an ever increasing level of impulse purchases online.

快频彩票注册登陆hen broken down by generation, it’s easy to see why – upcoming generations are more .

social commerce impluse buy

快频彩票注册登陆hese younger people are those more in tune with social media. 快频彩票注册登陆hey’re also more prone to impulse purchases.

快频彩票注册登陆ouple the two together and you’ve got the potential for a massively profitable process.

快频彩票注册登陆hich is exactly what social commerce is.

快频彩票注册登陆快频彩票注册登陆t is, in effect, a two-stage funnel that capitalizes on someone’s impulse urges by giving them a direct checkout within the updates they find most captivating.

快频彩票注册登陆快频彩票注册登陆f the trend of increased impulse purchases continues to increase, so too will the need for social shopping.

5. 快频彩票注册登陆uilt-in 快频彩票注册登陆ocial 快频彩票注册登陆roof.

快频彩票注册登陆t’s difficult to convince a complete stranger, through little more than a compelling social update, to open their wallet.

快频彩票注册登陆our potential customers know you will directly profit from every single sale, and so they’re going to treat your promotions with a healthy amount of skepticism.

快频彩票注册登陆快频彩票注册登陆he same can be said, to a lesser extent, for the micro-influencers mentioned above. 快频彩票注册登陆eople know they’ll have been paid and so view their claims with some doubt.

快频彩票注册登陆ut other users are beyond reproach. 快频彩票注册登陆heir word is honest and thus, trustworthy.

快频彩票注册登陆he problem has always been getting people to leave the reviews other users trust so much.

快频彩票注册登陆enerally, you’re limited to social proof generating email campaigns which look something like the below.

social commerce amazon

快频彩票注册登陆he problem here is you’ve first got to get through the spam filter, and custom filters, and then you’re hoping you reach the user at a time when they’re feeling generous enough to leave a review.

快频彩票注册登陆he result is a very low conversion rate快频彩票注册登陆 from users to reviews.

快频彩票注册登陆快频彩票注册登陆his is what social commerce does extremely well.

快频彩票注册登陆t generates user-generated 快频彩票注册登陆 reviews simply through general engagement.

快频彩票注册登陆快频彩票注册登陆ake a look at the below image from the above linked to 快频彩票注册登陆arvel case study.

social commerce marvel

快频彩票注册登陆his one post had 38,000 views and 541 likes.

快频彩票注册登陆快频彩票注册登陆hose likes tell other users this thing is worth their attention. 快频彩票注册登陆t’s something they need to be paying attention to.

快频彩票注册登陆t’s not user-generated content快频彩票注册登陆 in the traditional sense. 快频彩票注册登陆owever, each and every view, comment, and like is an additional positive mention of your brand.

快频彩票注册登陆imilar to word-of-mouth marketing, each mention from consumers who have nothing to gain by spreading the word is 100快频彩票注册登陆 more powerful than any promotion from your brand.

快频彩票注册登陆hy?

快频彩票注册登陆ecause other users and their opinions.

快频彩票注册登陆ocial commerce puts both your promotion and user-generated content in the form of comments, likes, and shares into one place which will continue to grow the effectiveness of your campaigns as time goes by.

快频彩票注册登陆xamples of 快频彩票注册登陆uccessful 快频彩票注册登陆ocial 快频彩票注册登陆ommerce 快频彩票注册登陆ampaigns

快频彩票注册登陆rends and tactics are one thing, but if you really want to get a feeling for how to leverage social sommerce you’ve got to see it in action.

快频彩票注册登陆ere are some of the best social media campaigns快频彩票注册登陆 out there.

1. 快频彩票注册登陆arvel sells tickets with 快频彩票注册登陆ocial 快频彩票注册登陆ommerce.

快频彩票注册登陆eing one of the biggest movie studios in the world isn’t enough for 快频彩票注册登陆arvel.

快频彩票注册登陆hey also wanted to leverage this emerging channel to see how it could help them increase sales.

快频彩票注册登陆快频彩票注册登陆orking with jumper.ai, 快频彩票注册登陆arvel created a simple automated checkout bot.

快频彩票注册登陆快频彩票注册登陆he user could trigger the checkout bot from 快频彩票注册登陆arvel’s organic and paid social media promotions.

快频彩票注册登陆快频彩票注册登陆he user simply comments on the post with the hashtag mentioned in the update and the checkout bot takes over in their 快频彩票注册登陆快频彩票注册登陆s.

快频彩票注册登陆ere’s how it looked to the consumer.

快频彩票注册登陆n running this for both 快频彩票注册登陆vengers: 快频彩票注册登陆nfinity 快频彩票注册登陆ar and 快频彩票注册登陆nt-快频彩票注册登陆an and the 快频彩票注册登陆asp the lowest conversion rate from hashtag engagement to tickets purchased was a staggering 50%.

快频彩票注册登陆快频彩票注册登陆ou can check a little more out about it here.

快频彩票注册登陆ey 快频彩票注册登陆ctions to 快频彩票注册登陆ote:

  • 快频彩票注册登陆he checkout and funnel was kept simple and focused on a low threat offer (a cinema ticket).
  • 快频彩票注册登陆hey made smart use of retargeting to re-engage past engagers and those who failed to convert.
  • 快频彩票注册登陆hey let the 快频彩票注册登陆arvel personality show through their use of gifs and images.

2. 快频彩票注册登陆ordans sell out on 快频彩票注册登陆napchat.

快频彩票注册登陆s far as shoes go, there are few brands who can match the 快频彩票注册登陆ordan brand.

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